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Social Media, Community Engagement, and Marketing Manager

Fort Lauderdale, FL 33309

Posted: 05/21/2024 Industry: Administrative Job Number: TM196148327

Job Description

Social Media, Community Engagement, and Marketing Manager
Fort Lauderdale, FL
Salary Negotiable with Experience
This is an in-office and NOT a remote position.  
Benefits offered after probationary period.
100% employer paid for employee only medical, dental, and vision. In addition to offering a 401K deferred compensation plan with employer match, tuition reimbursement, two (2) paid personal days, eleven (11) paid holidays, and accrual of paid leave time, the employer also pays for life insurance, short term disability and long-term disability.
General Purpose of the Position:
The Social Media, Community Engagement and Marketing Manager is responsible for representing CareerSource Broward (CSBD) at Community Events, interfacing with elected officials and board members from time to time, and is able to develop and design marketing and outreach strategies to influence and encourage jobseekers and employers to seek out CSBD and our service providers’ services. The incumbent is responsible for analyzing engagement data to identify trends in customer interactions, evaluate the effectiveness of the marketing and outreach strategies, and makes recommendations to improve digital campaigns to build community online. The incumbent is responsible for promoting a positive image to the public and have experience using photography equipment (supplied by CSBD) to record events. The incumbent will be expected to post CSBD “happenings” such as job fairs, recruitment events, grant awards etc. on social media platforms before or simultaneous with the events, be able to craft a press release, monitor websites to assure the CSBD image is positive. The incumbent must have knowledge of South Florida with an emphasis on Broward County, Broward County Government, Economic Development, and the social service network. The incumbent must have excellent command of the English language and be able to communicate verbally and in written form. Position requires in-person interactions with customers. Work is performed onsite at a physical location of CSBD.
Essential Responsibilities and Duties:
  • Assist the Senior Vice President of Communications with designing media relations programs; writing effective press releases; creating media kits; and maintaining the organization’s Internet and Intranet web pages.
  • Assist department staff in monitoring the organization’s social media websites, including providing updates to the social media websites and analyzing responses and communications on the organization’s social media websites.
  • Assist with planning and developing social media campaigns and compelling content.
  • Assist with or lead the development of marketing literature, ensuring valid, current, and accurate content, plan and develop the concepts and the execution of print and media campaigns through the Communications department.
  • Contribute content to leadership messages, talking points, articles, web pages, PowerPoints, and other written media.
  • Coordinate CSBD-wide event participation, scheduling, preparation, logging/tracking, and reporting.
  • Coordinate CSBD social media content creation/posting/monitoring and reporting across all channels.
  • Ensure that articles mentioning CSBD, and all promotional literature are provided to CSBD’s Senior Vice President of Communications prior to publication and include success stories of the companies working with the company.
  • Coordinate and participate in employer awareness and community activities which heighten the awareness of CSBD’s programs. Coordinates events including meetings, speaking engagements, seminars, trade shows and exhibits.
  • Represent CSBD at community events, presenting an overview of our services and distributing workforce materials.
  • Provide outreach to identify and provide CSBD representation to conduct seminars for companies interested in learning about the services and the benefits of working with the agency. 
  • Create and edit videos and reels as needed.
  • Assist CSBD’s Rapid Response Coordinator with rapid response activities to local employers in the process of laying workers off.  
  • Organize and participate in promotional activities such as job fairs and business expos to promote products and services that are available through the Career Centers.  Assemble, arrange, and evaluate promotional displays.
  • Prepare written documentation for business projects and/or bid proposals. Arrange delivery schedules and estimate delivery dates.
  • Attend meetings representing CSBD with outside organizations and agencies. Attend agency meetings as required.
  • Refer the general public to the appropriate CSBD programs. Identify employers interested in working with CSBD to fill job positions. Obtain job orders to help in the placement of personnel.
  • Conduct research and analysis on marketing/job development activities and running campaigns. Document and maintain records, reports and files of potential customers and their workforce needs.
  • Establish and manage effective relationships and outreach efforts with different trade and industry organizations/associations. Monitor progress in developing lasting relationships between CSBD and customers to assure customer satisfaction.
  • Synthesize complex or diverse information, collect and research data, use intuition and experience to complement data, designs workflows and procedures.
  • Identify customer issues and conflicts and recommend solutions as needed. 
  • Develop and coordinate project plans, communicate changes and progress, complete projects on time and budget.
  • Prepare and analyze a variety of monthly, quarterly, and annual reports as needed to report progress towards goals. 
  • Communicate with coworkers, management, staff, clients, the general public, and others in a courteous and professional manner.
  • Respond to inquiries from a wide variety of individuals, groups, organizations, and governmental entities. Respond promptly when returning telephone calls and replying to correspondence, emails, and faxes.
  • Stay current on the latest social media trends industry developments, algorithm changes, and emerging platforms to adapt strategies accordingly and maintain relevance.
  • Keep abreast of all federal and state policies and regulations regarding relevant workforce development legislation and programs. 
  • May be assigned other responsibilities on a temporary or ongoing basis as necessary for the delivery of quality service by CSBD.  
Supervisory Controls and Guidelines:
  • The incumbent reports directly to the Senior VP of Communications. 
  • The incumbent’s primary duty of performing office or non-manual work is directly related to management or general business operations of CSBD or CSBD’s customers/providers. Incumbent must exercise discretion and independent judgment with respect to matters of significance. 
  • Work is performed independently within broad general guidelines such as federal, state, and local workforce development guidelines and regulations as well as CSBD’s policies and procedures. 
  • Guidelines used include state, federal regulations, CSBD’s personnel rules, policies, and procedures, labor laws, technical assistance guides, and research. Current legislation includes or is related to: the Workforce Innovation and Opportunity Act, Welfare Transition Program, Wagner Peyser, or other workforce development programs, as well as federal, state, and local business and tax incentives.
  • This position description in no way states or implies that these are the only job duties to be performed by the incumbent in this position. 
  • The incumbent will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
Education, Experience, and Knowledge Required:
  • bachelor’s degree in journalism, marketing, communications, public relations, or a related field plus a minimum of two years in marketing, community outreach, or public relations that includes event planning, social media management and content creation. in public or private sector is required. 
  • The ability to analyze data, draw valid conclusions, problem solve and understand complex situations is required. 
  • The ability to deal effectively with public/private employers, providers, and staff is required. The ability to effectively apply customer service techniques, outstanding public speaking techniques, and knowledge of creative written communication is required. 
  • A demonstrated ability to successfully increase effective relationships with business groups and familiarity with the principles and methods for showing and selling products or services that includes marketing strategy and tactics, product demonstration, and techniques are necessary. Local area sales/marketing experience is a plus.
  • Ability to create engaging and compelling content tailored to different social media platforms, including text, images, graphics, videos, and interactive media. 
  • Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva, Photoshop, Illustrator). Incumbent must be experienced in delivering presentations and demonstrate strong oral and written communication skills. 
  • Knowledge of Adobe Premier Pro for basic graphic design and video editing is required. 
  • Strong editorial and proofreading skills are needed. 
  • Ability to capture and edit photographs and videos using photography equipment and software for documenting events and creating engaging content. 
  • Incumbent must have prior experience achieving excellence, demonstrating continuous improvement. 
  • An in-depth knowledge and understanding of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, and YouTube) are essential. This includes understanding platform algorithms, best practices, trends, and features.
  • Proficiency in using digital marketing tools and platforms, such as social media, email marketing software, content management systems, and analytics tools.
  • Understanding of social media analytics tools (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics, Google Analytics) to track and analyze performance metrics such as engagement, reach, impressions, click-through rates, conversions, and ROI. 
  • Ability to interpret data and make data-driven decisions to optimize social media strategies.
  • Strong ability and demonstrated experience in balancing multiple priorities, meeting deadlines, working independently, and achieving assigned tasks are required. 
  • Must be proficient in Microsoft Office Applications possess the ability to utilize state workforce development databases and possess the ability to utilize the Internet to conduct research and obtain data. 
  • A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. 
  • All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. 
  • To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. 
  • Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. 
  • The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. 
ADA Requirements:
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
  • While performing the duties of this job, the employee is regularly required to sit; use hands to type, write, or feel; and talk or hear. 
  • The employee may occasionally lift and / or move up to 10 pounds. 
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
  • The work environment characteristics are representative of those an employee encounters in an office environment and occasionally traveling to attend offsite meetings and conferences.  
We are an EOE.

Meet Your Recruiter

Courtney Santiago
Regional Human Resource Generalist / Recruiter, South Florida

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